Customer Relationship Management (CRM)

The Cirrus CRM (or Sales Team Application - STA) displays easy to navigate performance dashboards specifically tailored for users at every level of the dealership.  No more post-its and paper desk calendars.   Cirrus’s innovative, easy to use, results-driven CRM will make customer interactions more efficient, consistent, more impactful, and ultimately more profitable. 

Customer Relationship Management (CRM) was built for quick navigation of daily follow-ups, easy appointment tracking and scheduling, and allow you to evaluate, mentor and train your sales team members for optimal performance.  This raises the bar of customer satisfaction and team cohesiveness.  Our STA displays everything that’s going on in the dealership – from salespeople to customers – including up-to-date profit numbers and a fully automated desklog showing exactly where customers stand in the sales cycle.

Some of the key features of our Customer Relationship Management solution include:

  • Extensive messaging capabilities.  Auto-responder messaging tool includes both email and SMS (Text) messages that ensure you are always up-to-date with your customer’s needs.

  • Integrated website lead management helps you capture, assign, track and manage leads as they flow through your dealership.  No more double entry.  

  • Effectively monitor adherence to the dealership's sales process from lead generation through deal closing, to ensure 
       that your sales department fully optimized and that every prospect is treated consistently.
 
  • STA Dashboard reporting provides visibility on key performance indicators overall and  by individual sales team member.  This can allow the dealership to understand the sales funnel and pipeline and conversion metrics and how to impact those to improve performance.